“‘This Is Not Clothing’ is a juxtaposition of contemporary culture and fine art: immortalising people and icons in a similar way to the religious iconography of the Italian Renaissance. Ranging from Surrealism to Pop Art, ‘This Is Not Clothing’ is a consumerist art movement that celebrates and reinvents masterful artworks through photography, exhibited as a wearable canvas, printed on 100% ‘Fair Wear Foundation’ cotton in Paris.

The artwork is created by brand founder, photographer Jam Sutton. Jam’s work breaks away from traditional boundaries of photography, some of his past collaborations include: Azealia Banks, Pharrell Williams, Steve Aoki, Kid Cudi, Travis Barker.

Through ‘This Is Not Clothing’ Jam shares his unique vision of our society by paying homage to the great artists that have shaped and influenced the history of art.”.