SUBVERSIVE GLAMOUR is …

… James Gardner because of .subversiveglamour.com
James GardnerWho’s the most connected New Yorker? Who goes to all the best shows and the most exclusive parties? Well, that’s impossible to say, but James Gardner, AKA Subversive Glamour, sure is a contender to the title. Born in the UK, Gardner has been NYC-based for many years, and when setting up the photo blog two years ago he made it his mission to get all his famous friends – and celebrities he just bumped into – to pose with him in front of his Blackberry phone. That’s right, Subversive Glamour isn’t fed by some state-of-the-art technology, just a normal camera phone. But the low-fi feeling of the equipment is easily matched by the glamour and flamboyant hedonism that Gardner documents by night. During the day though, Gardner is busy setting the agenda of digital media and opening up the boundaries of internet consumerism through his work at Createthe Group, a creative and interactive web agency that Gardner founded and is now the CEO of. So whatever time of the day you find him, Gardner is always tinkering away in cyberspace, working hard to entertain you. Dazed Digital spoke to him about Subversive Glamour…(more on Dazed & Confused)

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